Monday, March 09, 2009

The Volkswagen Polo - Reassuringly Expensive

If there is one lesson that life has taught me repeatedly in my time, it would be this; you get what you pay for. This extends to every consumer item available and is exclusive to no one particular product. I can give you some choice examples from my own existence if you like.

A cheap hi-fi might seem like a good idea when browsing through the electronics store; an affordable way to listen to all your favourite music in the comfort of your own home. Then when you get it home, fumble your way through the Korean-only manual and finally wire everything up, you have an ugly, plastic monstrosity that produces the kind of sound quality you would expect from an ancient gramophone. I made this mistake once and found that all the Hi-fi could do was to convert my pristine sounding CD collection into a muffled, hollow, distorted mess that sounded like it was being amplified from 50 miles away.

Another example would be the time I rather foolishly invested in a 'heavily discounted' mobile phone. What I mean by heavily discounted is that it was the cheapest, ugliest, plastic brick available from the phone shop, but the price was right. Needless to say the phone was terrible; a complete aberration of standard technological procedure. Whenever anybody called me, the phone would transform my voice into a gurgling, faint whisper in the distance. Add to that the fact that the text function rarely worked and what I had was a useless, plastic pile of rubbish.

This you get what you pay for ethos transfers perfectly to the car industry. Literally hundreds of car manufacturers are releasing small and inexpensive hatchbacks in an attempt to capitalise on the lucrative Supermini market, but as with any product; if you buy cheap, you are going to get cheap. It is reassuring then to find one car manufacturer who are unashamedly NOT competing for the lowest price possible and have stood up and said, "yeah, we're a bit more expensive, but trust us, you'll notice the difference."

The manufacturer I speak of is Volkswagen and the car of choice is their inimitable Polo.

The Volkswagen Polo has been around for what seems like centuries, always displaying the kind of elegant cool that has become synonymous with the VW brand. VW have maintained this credence with the buying public by never stooping to the lowest common denominator and releasing an edition of the Polo that is cheap and nasty (to be honest the Fox has filled that gap now). The Polo has retained a kind of grip on the hatchback market that is only rivalled by the Ford Fiesta.

One of the more popular models available is the basic 1.2Litre Polo Match. This is available for around £10,000, which puts it almost £2,000 more expensive than a similarly specced Vauxhall Corsa or Ford Fiesta. So how come the Volkswagen Polo is so popular amongst the buying public?

Quality. Quality is the answer. Consumers around the world are aware of Volkswagen's commendable reputation for reliability, performance and safety. VW's economical and ecological credentials aren't going to do the Polo's sales any harm either; it produces highly impressive Miles per gallon ratios and low CO2 emissions.

With cash to buy luxury items like cars not exactly being abundant in recent times, it's important to ensure your investment is going to pay dividends in the long run. The Volkswagen Polo will ensure cost-friendly motoring and a lifespan considerably longer than many of its cheaper competitors.

Pete J Ridgard is a writer for the automotive industry. Here he discusses the Volkswagen Polo.

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